TV Commercials: How to Make Them: or, How Big is the Boat?

★★★★★ 4.5 148 reviews

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Management number 231643363 Release Date 2026/06/18 List Price $18.34 Model Number 231643363
Category

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. Read more

ASIN B0B36Q2QV9
XRay Not Enabled
ISBN10 9781281008695
ISBN13 978-1136070297
Edition 1st
Language English
File size 27.6 MB
Page Flip Enabled
Publisher Routledge
Word Wise Enabled
Print length 199 pages
Accessibility Learn more
Screen Reader Supported
Publication date January 25, 2013
Enhanced typesetting Enabled

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